Yes you read that correctly Chinese game players will soon be enjoying the fruits of the strategic partnership between Activision Blizzard and Tencent. Tencent has an exclusive multi-year license to operate Call of Duty Online in mainland China.
This may not seem like a big deal for the rest of the world but China is a very tough market to crack for publishers and game developers so the ability to have one of your largest franchises finally playable it’s going to have a huge positive effect on a companies bottom line.
Call of Duty Online is a new game that will be free-to-play in China and be monetized via in-game items. The game will expand on the multiplayer experience that the Call of Duty franchise is known for and introduce a new gaming model design specifically for the Chinese market. This new model will allow players the ability to personalize their weapons, characters, and equipment like never before in a Call of Duty Game. There is also an in-game store, that players can use to enhance their weapons, gear and perks. The game will also bring new game mods and maps along with a new original story told via a series of Special Operations missions.
Hopefully some of these new additions will make their way to the global version of the game, customizing weapons and characters is something that a lot of users would love to be able to do especially with the amount of time they spend playing Call of Duty. The one draw back would certainly be the need to purchase upgrades and customization options separately within the game, but I’m sure some users wouldn’t mind.