Well this is an interesting approach to increasing sales. BestBuy is giving away a new HTC phone with the purchase of Modern Warfare 3. Purchasers can chose from the Evo 4G for Sprint, the Incredible 2 for Verizon Wireless, or the Inspire 4G for AT&T. The only catch is that you have to sign up for a new 2 year contract, and with that you would think that you’d be able to pick your HTC smartphone but apparently BestBuy doesn’t think so.
This is an interesting strategy by BestBuy considering that the projected sales for MW3 are through the roof so you don’t need to incentivize purchasing it. BestBuy is hoping to leverage the high volume of sales of the game to getting people to be aware of the large mobile offering and getting users to sign up for contracts.
BestBuy has been in the smartphone business for almost 5 years and most shoppers are still unaware that you can purchase a phone for any network through them. Most consumers (roughly 70%) still go to carrier stores to purchase their cellphones. Maybe with the rampant sales of MW3 and this promotion BestBuy can make some inroads into new markets with cellphone sales. I personally think that most people who are purchasing MW3 from BestBuy are already well aware that BestBuy sells cellphones… Unless of course it’s a 12 year olds parent buying them a game that’s rated “M” for Mature for their child just to keep them quiet, in which case their awareness of BestBuy’s offerings are the least of concerns.